Blouse made from repurposed linen.
I started Trash to Couture to inspire a less wasteful approach to the mass-produced fashion mainstream. I wanted viewers to see they didn't have to sacrifice fashion to live eco-consciously. Since starting the blog back in 2010, the fashion industry has grown to being the "third most polluting industry in the world…" All the more why it's important to become aware of brands that have an ethical impact on society. Which brings me to a new series I am starting on T2C highlighting my favorite sustainable brands.
Before diving in though, let's look at the main reasons why it's important to invest in sustainable/ethical companies:
1) Good for the environment
We know it's good for the environment but most people don't know exactly why. Let me break it down for you.
It’s estimated that each year the world consumes 80 billion pieces of clothing. This adds up to millions of tons in waste each year. Investing in sustainable brands cuts down on the massive amounts of waste being created.
Many sustainable brands use natural materials like bamboo, organic cotton, and hemp. This means less chemical waste (petroleum, fossil fuel, etc) being produced in the atmosphere to create synthetic fibers like polyester and nylon, therefore less pollution. You're also reducing your impact on water, materials, and energy systems across the supply chain. Did you know it takes 200 gallons of water to grow the cotton for a typical tshirt…?
2) People matter
The fashion industry is known for their harsh labor practices and fast fashion is a major part of this. By investing in ethical brands means your clothing is made in proper work environments with fair pay. Many of these brands are committed to helping others, from donating proceeds to charities, supporting causes, and community outreach programs.
3) Keeping art and small business thriving
With an industry run by large manufacturing companies, skilled artisans are being run out of business. Choosing to purchase handmade products keeps art and small businesses alive. Even better if they're local.
4) Quality
Your items will last longer because the fabrics are made with organic, renewable fibers. You won't need to wash them as often and most are cleaned using a cold/gentle cycle and hung to dry.
5) One-of-a-kind
You will most likely be the only one in your circle wearing that unique, handmade dress. Coming from a designer perspective,, whenever I'm creating a garment for a client it's done with the utmost attention to detail through a very patient and careful process. Custom fit to their specific measurements. It's really a special thing to have something made just for you.
Same goes for thrift shopping, you can read more about that here.
Same goes for thrift shopping, you can read more about that here.
You don't have to sacrifice style to live eco-friendly and you'll see why in the upcoming collaborations.
I look forward to sharing this series with you. List some of your reasons why you invest in sustainable products? What are some of your favorite brands?
It is all true, you can buy a t-shirt with prints for 3€ and if you have any idea what the fabrics usually cost you can only guess why the price is so low... Our clothes (me and kids, husband doesn't find anything second hand usually) are mainly second hand. The "better" clothes are usually self made or gotten as presents. For the kids it is very easy, just find someone with a bit older children than you have and you can buy almost anything second hand with very reasonable price. For me it was first the price, then it was all that you have listed here. We don't look like wearing second hand and we use much less money on clothes than I think average family does. It is good to know that I do what I can for the nature and also to teach our kids to recycle, upcycle and re-use too. :)
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